Understanding Graphic Design: Graphic design is the art or profession of visual communication that combines images, words, and ideas to convey information to an audience.A graphic designer is responsible for arranging and using elements on different types of media (such as a poster, a package or a website), most likely with the use of a graphics software program such as Adobe Illustrator, PhotoShop or InDesign.
These elements include:
• Photos
• Illustrations
• Type
• Shapes
• Color
• Texture Forms of Graphic Design.
The most common forms include:
• Logos
• Websites
• Business Cards
• Advertisements
• Brochures
• Billboards
• Product Packaging
• Posters
• Book Design
• Magazine Layout
• Newspaper Layout
• Greeting Cards
Tool Kits for Graphic DesignThere are several tools that are essential to graphic design.A ComputerIn today's design world, a computer and graphics software are essential as your design tool and your business tool.
Graphic Software:Graphics software programs are key to your success. The Adobe Creative Suite is extremely popular among designers. The Corel Graphics Suite and Quark are also popular for design work.
Software includes:
• Photoshop, for photo retouching and creating graphic elements
• Illustrator, for creating illustrations such as logos
• InDesign, for page and book layouts
• Flash, for creating animated, interactive website
• Dreamweaver, for website development Design BooksIt's very helpful to build up your own small library of graphic design books. For creative inspiration pick up some books featuring top work in different categories such as brochure, logo or album cover design that cover the business and technical side of design. A SketchpadIt's also important to always keep a small sketchpad or notepad handy, as you can forget a great idea as fast as you thought of it. You can sketch out ideas on sketchpad whenever you have new ideas.Steps for Design Project:I) Research: It is always necessary to know what your client needs first. You should have a meeting to discuss the scope of the work. It is important to research sufficiently the tropic 2) Create an Outline:You should develop an outline of the content and goal of the project, which you can present to your client for approval before proceeding. You should take into consideration, factors such as audience, message, and number of pages, dimensions, budget, deadline, existing corporate brand, and logo before finalizing your content. You also need to draw simple sketches and getting several rounds of approval on designs.For web design, wireframes are a great way to start with your page layouts.3) Revisions You should encourage "mixing and matching" the designs you provide. Clients may like the background color on one design and the font choices on another. Feel free to give your opinion on what looks best. It is not uncommon to have a couple more rounds of changes before reaching a final design.4) Final Design : You should discuss the design with group or team about all ideas. You can visit Museum for inspiration and read relevant books. You can put down ideas on pageAnd decide structured layout. You should use all your creativity to come up with something new and different.5) Proposal: After carefully following all steps, you can move to create actualDesign and submit the proposal to your client with logo, estimation of cost.
Saturday, November 22, 2008
Monday, November 17, 2008
Making Flyer Templates Work for You
You may think that you want a different advertising flyer every time you want to promote your business. But what about brand identity? If you keep changing your flyers for every event, no one will recognize it’s you. If your store always has the same kind of sale every fall, why not make a template so that you reduce your future flyer printing costs by saving time on the design? If you have an event every quarter or every season, people will start to notice your advertising flyers if you use the same flyer each time.
You can create your own template in Microsoft Word that works well with black-and-white or color flying printing. That way, you’ll get two different looks from the same complete flyer design.Or, you could use a template for just the basics. You can insert your company’s name, address, Web site address and whatever other information you keep consistent on your flyers in your template, and then later go back and customize the template for each event. You can add different photos each time, and move the photos around, but keep the text in the same place.Don’t forget your logo.
Not only do you need the text basics mentioned above, you also need to make sure that your logo is in the template. That’s your company’s identity, so you don’t want to forget that! Your logo doesn’t have to in a prominent position – you’ll most likely want photos to dominate your flyer design, but keep that logo on there somewhere, and use colors in your photo and logo that complement each other so that neither is competing with the other.You can also use templates from flyer printing companies if you aren’t confident in your artistic talents. Some templates you can’t customize, but those are for the people who generally don’t care to anyway. In most cases you can customize the companies’ templates to come up with a unique design for your company or product, or you can ask that the company come up with some template design ideas for you.
One good thing about using a color flyer printing company is that they usually have a professional designer on board that can help you design or alter your template.Make sure that your template is appropriate for your industry.
There are many online companies with flyer templates that you can choose from that pertain to different industries. If you don’t want a flyer that is too generic, then think about your company and what you want to impart to people that see your flyers. If you want to look regal and professional, choose a template that has muted colors and elegant design. If your company plans parties, then bring out the colorful templates and fun graphics! Just make sure whatever template you choose reflects your company or product.
by : Lynne Saarte
You can create your own template in Microsoft Word that works well with black-and-white or color flying printing. That way, you’ll get two different looks from the same complete flyer design.Or, you could use a template for just the basics. You can insert your company’s name, address, Web site address and whatever other information you keep consistent on your flyers in your template, and then later go back and customize the template for each event. You can add different photos each time, and move the photos around, but keep the text in the same place.Don’t forget your logo.
Not only do you need the text basics mentioned above, you also need to make sure that your logo is in the template. That’s your company’s identity, so you don’t want to forget that! Your logo doesn’t have to in a prominent position – you’ll most likely want photos to dominate your flyer design, but keep that logo on there somewhere, and use colors in your photo and logo that complement each other so that neither is competing with the other.You can also use templates from flyer printing companies if you aren’t confident in your artistic talents. Some templates you can’t customize, but those are for the people who generally don’t care to anyway. In most cases you can customize the companies’ templates to come up with a unique design for your company or product, or you can ask that the company come up with some template design ideas for you.
One good thing about using a color flyer printing company is that they usually have a professional designer on board that can help you design or alter your template.Make sure that your template is appropriate for your industry.
There are many online companies with flyer templates that you can choose from that pertain to different industries. If you don’t want a flyer that is too generic, then think about your company and what you want to impart to people that see your flyers. If you want to look regal and professional, choose a template that has muted colors and elegant design. If your company plans parties, then bring out the colorful templates and fun graphics! Just make sure whatever template you choose reflects your company or product.
by : Lynne Saarte
Sunday, November 16, 2008
Elemen Rekaan
Rekaan grafik dihasilkan melalui pengolahan elemen dan prinsip rekaan Seni Visual. Elemen-eleman ini terbahagi kepada enam (6) jenis iaitu:
Garisan
Friday, November 14, 2008
Things To Consider When Hiring A Graphic Designer
Very few businesses handle all of their own graphic design work. Many companies these days hire outside people to take care of this. A practice like this comes with benefits and risk if you are not careful.
The benefits stem from the wider pool of people you now have to choose from in creating a strong marketing presence. Varying up your marketing and your images can be very important in staying fresh and new. If you are working with a wide variety of graphic designers you will have a better chance at getting something completely new and different to work with.
But this also means you are naturally going to have less control over the work because you are hiring outside help. A lot of marketing campaigns are planned out well in advance, and have multiple parties all working in unison.
If you already have your printing planned out and the designer suddenly tells you they need more time, or what they give you is not what you were hoping for, you might lose a lot of money pushing everything back. You might even be in a position where you just cannot push things back without losing your presence in the marketplace.
So what to do?
The first thing you have to do when looking to hire a graphic designer is ask to see what they have done before. Never work with someone without getting some kind of feel for what they are capable of doing. If you need brochures than ask for some brochure samples from them. Use this as your first glimpse into what you can expect when they design something for your company.
Now, if they do not have any brochure samples because they have never specifically worked with brochures before the decision is going to be yours whether or not you want to continue with them or not. I am not going to voice any strong convictions one way or another because the situation probably would not be very cut and dry.
Just because a person has never worked with one particular type of marketing before, that does not mean they cannot design it, and they might even do an amazing job. I would still suggest you look at other kind of marketing they have designed. Never hire them without having seen at least something from them.
Checking with previous people who worked with them is also going to be very important. Be sure you know if they have a habit of being late with their work, or if there are any other areas you might need to be concerned with.
I know it can seem like I am listing off all of these different problems to watch out for, and I know it might seem as if you should not really bother with the hassle, but that is rarely the case. Sure, there are risks, but if you make sure you have a good hiring process you can cut down on these by a lot.
by Lynne Saarte
The benefits stem from the wider pool of people you now have to choose from in creating a strong marketing presence. Varying up your marketing and your images can be very important in staying fresh and new. If you are working with a wide variety of graphic designers you will have a better chance at getting something completely new and different to work with.
But this also means you are naturally going to have less control over the work because you are hiring outside help. A lot of marketing campaigns are planned out well in advance, and have multiple parties all working in unison.
If you already have your printing planned out and the designer suddenly tells you they need more time, or what they give you is not what you were hoping for, you might lose a lot of money pushing everything back. You might even be in a position where you just cannot push things back without losing your presence in the marketplace.
So what to do?
The first thing you have to do when looking to hire a graphic designer is ask to see what they have done before. Never work with someone without getting some kind of feel for what they are capable of doing. If you need brochures than ask for some brochure samples from them. Use this as your first glimpse into what you can expect when they design something for your company.
Now, if they do not have any brochure samples because they have never specifically worked with brochures before the decision is going to be yours whether or not you want to continue with them or not. I am not going to voice any strong convictions one way or another because the situation probably would not be very cut and dry.
Just because a person has never worked with one particular type of marketing before, that does not mean they cannot design it, and they might even do an amazing job. I would still suggest you look at other kind of marketing they have designed. Never hire them without having seen at least something from them.
Checking with previous people who worked with them is also going to be very important. Be sure you know if they have a habit of being late with their work, or if there are any other areas you might need to be concerned with.
I know it can seem like I am listing off all of these different problems to watch out for, and I know it might seem as if you should not really bother with the hassle, but that is rarely the case. Sure, there are risks, but if you make sure you have a good hiring process you can cut down on these by a lot.
by Lynne Saarte
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